EFINANCIAL OFFERS NEW TERM LIFE PRODUCT FOR AGENTS -
GET YOUR CLIENTS UP TO $250K WITHOUT EXAM, & 100% ONLINE PROCESS.

For Immediate Release


   March 30, 2006 – Bellevue, WA. – Efinancial, A leader in online life insurance, is introducing a new non medical term life product. The product offers agents the ability to sell 250k coverage without an exam, and have coverage for their clients in under 15 minutes. The process is 100% online, and has a digital signature. Efinancial gives agents the ability to print a new “in force” policy without the timely underwriting process. This new product also pays some up front commissions, enabling agents to cover their marketing costs.  

   Efinancial has been in the non medical space for over 3 years, and has successfully worked with various companies offering term life insurance without an exam. Efinancial does between 400 and 600 policies each month without an exam. “There is only a couple products like this in the market, and as far as I know, we are the first brokerage that can offer this product to its agents”, says CEO Michael Rowell. “We feel this is direction that life insurance is going, and are always looking for products to speed up the process”. Mr Rowell says, “Hopefully in a few Years, we will be able to sell life insurance just like the health and auto insurance companies you see online”.  

   Based on Efinancial’s experience in online marketing, this is a product people are looking for. Efinancial is having success selling it to the 25 year old that wants coverage today, and the 45 year old that doesn’t want to hassle with an exam, and everyone in between. Efinancial’s CFO Don Carlo says, “This is definitely not the cheapest policy out there, but there is a market for it” “We have placed 250k cases with premiums over 5000$, but see an average premium more in the $500-$600 dollar range”. 

 Product Details:
  - Must be sold via phone through a licensed agent
  - Up to 250,000 coverage for qualified applicants
  - 10 minute application process
  - No Underwriting(Does have an MIB check)
  - All online process with digital signature

 Efinancial is currently selling this product in their direct to consumer brokerage. Efinancial’s wholesale operation is currently recruiting producers. To find out more about this opportunity or to learn about coverage without an exam, visit www.efinancial.net.

 About EFinancial

  Founded in 2001, EFinancial (www.EFinancial.net) is headquartered in Bellevue, Washington and is a nationwide life insurance brokerage working with more than 3000 independent agents. EFinancial’s proprietary software “ALISS” (The Automated Life Insurance Sales System) is the first product to automate nearly every step of the life insurance sales process. EFinancial also operates an award winning consumer website (www.EFinancial.com) where internet shoppers can compare quotes from top carriers online.